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Paid Media

Edgar's Mission

Edgar’s Mission Farm Sanctuary is a not-for-profit farm sanctuary with a vision for a humane and just world for all. Edgar’s Mission is set on 153 peaceable acres near Lancefield, Victoria (Australia), about 60 km north of Melbourne. They rescue and provide sanctuary to animals in need, currently providing lifelong love and care to over 450 rescued animals.

Results Snapshot

128% increase on total order
5.71% return on ad spend
301% increase in sales

The Issue

Edgar’s Mission had successfully built a loyal, caring community across Facebook, Instagram, and email. However, they were looking for a way to consistently grow their community and generate funds for the charity through eCommerce.

Our Objectives

We wanted to increase their eCommerce sales by finding new audiences and increasing their return on ad spend, allowing them to strengthen their impact.

Our Process

We used highly targeted and strategic Facebook ads funnels, tailoring our ad copy and creative to each of their core audience demographics. From here, we started promoting their best selling products with highly engaging and friendly content to align with their tone, to appeal to their core audience. Tailoring our messaging and targeting our sequence to align with the products in top-of-funnel.

The Results

This process gave Edgar’s a 5.71X return on ad spend and a 128% increase in total orders. It proved that the more you connect and target an audience with direct creative and copy, the results will speak for themselves.

#Facebook
#digitalmedia
#mediabuying
#strategy
#adfunnels

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