The Do’s & Dont's of E-commerce
As society progresses further into the digital era, companies are continually evolving and merging the barriers between online and interpersonal services. It’s important that whether you have e-commerce or are looking into an online store, you adapt to the recent trends, tools and industry standards. Our Do’s and Don’ts list is here to assist your digital queries and concerns, including topics such as website optimisation, social media and site security!
THE TO DO LIST
Have a Responsive Website
Smartphones have become the new Desktop, meaning a website must be accessible and rendered well on a variety of devices and window or screen sizes. According to StatCounter, internet usage has been predominantly mobile since October 2016, with 51.3% of all web visits last month coming from mobile devices, compared to 48.7% of visits resulting from traditional computing platforms.
The conversion rate for Tablets and Smartphones combined has dominated and exceeded the consumer’s use of Desktop, in which visitors are more inclined to use mobile devices to browse, research and purchase. Of these purchase conversions, 40% are smartphone and 60% are Tablet; making it a seamless digital experience to shop then share!
Utilise Social Media
Being active on social media accounts builds up the trustworthiness of your site and is the key to attracting a wider audience and creating an interactive and immersive exchange with them. Sharing products on social media can also be a way of getting your customers to advertise for you! We suggest embedding Instagram/Facebook/Pinterest/Twitter functions and buttons to every website page to encourage cross-sharing over multiple social media platforms.
Don’t tease and break the hearts of your customers when they go to purchase something that is unknowingly out-of-stock. In order to avoid this issue, showing availability also creates a sense of urgency that drives sales and speeds up the buying process. It’s important to note that you should never fabricate information with fake numbers as it can be detrimental to the perception of your brands trustworthiness and loyalty.
THE TO DON’T LIST
Have a Difficult & Lengthy Checkout Page
Make sure your checkout page is always straightforward and direct; ensure the process is intuitive so your visitors knows where to click with buttons that visibly standout. We suggest removing unnecessary fields that your company doesn’t find useful – like country – if you don’t ship internationally. By reducing the amount of steps as best as you can, it can also assist in reducing abandonment rates and therefore creates a positive purchasing system.
Forget about Site Security
Recent studies by Trustwave have revealed that e-commerce sites are involved in the most data breaches out of all websites, with Australia being one of the top three places targeted. 33% of e-commerce shoppers hesitate before buying due to an increase in credit card data thefts. These hacks have compromised millions of consumers’ personal data, where stolen identity information can be used by criminals to attempt fraudulent purchases on retailers’ e-commerce sites.
By using known payment options like PayPal, VISA and Mastercard, it will increase customer trustworthiness and reliability. These payment vendors also require SSL, which will simultaneously encrypt all traffic between the customer and your e-commerce site; providing you and your customer with security and verification.